Alejandro Plasencia

Dissolving design into behaviour.

ELISAVA Barcelona School of Design Final Project

Music streaming platforms allow us instant access to vast catalogues of tracks, but users still struggle to discover inspiring content. Sonora is a speaker designed to discover music. The tangible interface is inspired by how we manipulate non-technological objects, so it is controlled solely with gestures –no buttons or screen.



Aquaris C
Colour, material and finish design for a budget phone.

Product Designer at BQ

The Aquaris C is a budget smartphone from BQ. At the team we envisioned the colourways for the product. I then iterated and developed on these concepts, visiting factories to create hundreds of samples.

The challenge was creating two contrasting, sober versions for the European market. One is deeply dark and glossy, the other is freshly bright and matte. This is achieved by tweaking the properties of the oil coating that cover the polycarbonate parts.
Images not by me.
Property of BQ, available here.



Peggy Pen
A pen designed to be sold at The Guggenheim Museum in Bilbao.

Concept created for Ming Productions.
Name in tribute to Peggy Guggenheim.



Zum Kit
A robotics kit for every kid.

Product Designer at BQ

Zum is a robotics kit for the classrooms of kids aged 6 to 11 years. Paired with Bitbloq software, it allows children to put together their first inventions with real electronics. By using easily replaceable components such as Velcro tape and standard telephone plugs, we lowered the price and maintenance cost of the average kit, allowing it to reach schools with tight budgets.

Images not by me.
Property of BQ, available here.



Bringing the Internet of Things to retail spaces.

Concept created for Think Big Factory.

Elephants are tiny bluetooth peripherals that track the location of people inside any indoor location, commonly known as ‘beacons’. They deliver interactive experiences to users' phones by knowing exactly where they are located inside the space. When used in stores, they enrich the visitor experience by guiding the user and bringing attention to products.



A lamp made to last.

ELISAVA Barcelona School of Design

Rodia was created to challenge obsolescence, it is durable and is easily repairared with materials found at every hardware store. The aluminium structure is robust, yet it shows a charming wear over time. 



A solution to reduce the amount of ghost nets in the ocean, powered by the Internet of Things.

James Dyson Foundation Award 
Winner for Spain in 2014
Featured in Dezeen, among others.

Remora is a system of RFID tags geared towards industrial fishing. The light devices with printed electronics help fishermen locate, retrieve and repair aboard broken nets drifting in the sea.

Still Images by Kiwi Bravo.
Co-authors: Roberto Pla & Joan Farré.



Work at BD
Furniture development: transforming ideas into products.

Internship at BD Barcelona

BD is a furniture company that produces designs by Ross Lovegrove, Konstantin Grcic and Jaime Hayón among others. As an intern at the R&D department, I worked transforming the sketches of designers into industrially viable furniture. I generated 3D models, selected standardised components and drafted manufacturing plans.



A plant pot that turns a seed into an artificial pet.

ELISAVA Barcelona School of Design

Fiodor is an arduino protype for a bionic pet. Just take care of it and watch it grow. Thanks to the actuators and sensors housed inside, it will interact through gestures with you. For example, If it is thirsty, it will nod in discomfort; if it its cold, it will shiver.

Technology is used to infuse a plant with a relatable behaviour. As Artificial Intelligence moves forward these companions will have a growing role in our lives. For instance, robotic dogs are used in nursing homes in Japan to treat depression and loneliness, in an attempt to replace human affection.



These were project snippets. 
Please get in touch for a full portfolio, or read about me.