Ellu

A wrist band designed to have always on. It shares your location with the people you choose, when it’s needed. With a battery that lasts for weeks, it’s easy to forget about it. Paired with an app, it also delivers key notifications to your wrist as a gentle tap —so you can take your eyes off your phone. 


The band is all a silicone strap. It wraps around the wrist and the case that houses the electronics. Sparing a display, this case is hidden from view, but closely in touch with the skin. It features one button at each side, to be pressed both at the same time in case of an emergency. The charger just snaps into place. Four magnets align it neatly with the back of the case. It’s all wrapped with a cushy material. Soft to the touch. A pleasure to hold.



Company
BQ Engineering
(now techsociety)

Production
2020







Design management
Eduard Villar


Industrial design
Julen Pejenaute
Tomás Planas
Alejandro Plasencia

Photography
Alejandro Plasencia





Wifi system

A wifi router. A system formed by a hub and smaller satellites that amplify the signal. The utter visual simplicity of these monoliths is the result of overcoming many technical challenges, in an effort that spanned over two years. Our intent? To elevate the form and function of what came before, the default router offered by an internet provider.

Each device is a vertical column that allows the flow of air inside, dissipating the inner heat. The column is slightly tilted, with its front raised, forming a gap between itself and the surface it rests on. Through this gap the air enters the device. The stream formed within exits through the top, creating a current that cools down the components inside. 


Company
BQ Engineering
(now techsociety)

Client
MásMóvil

Production
2020




The rear view spares the usual traits seen on the routers given for free by internet providers. They tend to have visible screws, evident weld lines, prominent ventilation grids and overlapping labels. It took a collaboration effort across teams, and both companies, to declutter this view. We refined and simplified until were allowed no more. Until it was stripped of everything deemed nonessential.


Design nanagement

Eduard Villar

Industrual design
Julen Pejenaute
Alejandro Plasencia

Packaging design
Sara Novo





Maker kit

A robotics kit for schools. It allows kids to build their ideas using real electronics. Our aim was to reach centers working with tight budgets. They needed a rugged maker kit, a system made to last. Previous solutions featured proprietary technology and flimsy parts with costly replacements. We created a building system with components replaceable at any hardware store.

The central hub connects to different peripherals with standard telephone plugs. All these modules are housed inside cloudy polycarbonate cases, which protect yet subtly reveal the electronics inside. Each case comes with replaceable velcro tape, so kids can assemble prototypes easily.

Company
BQ Engineering
(now techsociety)

Client
BMaker

Production
2018





Design management
Víctor Hugo de Pablo
Eduard Villar

Industrial design
Julen Pejenaute
Alejandro Plasencia

Packaging design
Sara Novo

Photography
Alejandro Plasencia





Aquaris C

The basic phone. With just the very essential. Sized to be used with one hand only; it just feels right, even with a case on. It features the simplest of housing solutions: two polycarbonate parts. One covering the rear and a frame that softly wraps around the display.

It’s all plastic. A honest design with contrasting finishes, by virtue of the different oil coatings. Glossy, deep, and specular surfaces meet rough textures. Black is not so—it is dark blue with a tad of green. Its opposite, the silver version, reflects light with a subtle iridescence. The silicone case comes in the most vibrant of reds, in all its matte ruggedness. Each element breathes with is-ness, in its full istigkeit.





Company
BQ Engineering
(now techsociety)

Production

2018



Design management
Víctor Hugo de Pablo
Eduard Villar

Industrial design
Julen Pejenaute
Alejandro Plasencia

Packaging design
Sara Novo

Photography
Alejandro Plasencia


Reviews
Xataka

 


Phone X2


The curved glass settles gently on top of a machined aluminum frame. This silver surface is not merely a mirror. It bears a grainy haze achieved with a silk printed layer of aluminum foil. Like a bright Claude glass of sorts, it subtly gradates the light it reflects.

The shape follows the zeitgeist of the time. The thinner, the better. Or at least the appearance of it. Some details bring subtle joy. The flash, for example, lies below the continuous glass. Although it is visible and functional, it is completely imperceptible to the touch. You feel the gratifying smoothness of a seamless surface when you run your finger over it.





Company
BQ Engineering
(now techsociety)

Production

2018




Design management
Víctor Hugo de Pablo
Eduard Villar

Industrial design
Julen Pejenaute
Alejandro Plasencia

Packaging design
Sara Novo

Photography
Alejandro Plasencia

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Objects